In case you didn't noticed it already in the thousands of news headlines: Another Windows hype cycle has started and the tech magazines are obviously in promotion phase, where every tiny bit of speculation, sometimes even real information, is soo exciting.
At least so much, it makes millions of people wasting spending hours and hours to install and beta-test preview versions, which are outdated maybe within a week. But OK, it's their time.
From skimming the news and comments partly, I've seen that Windows 10 will have some kind of a Start button and Startmenu *again* (so much wow); but somehow mixed now, with Windows 8 tablet-style tiles. Some of them "live tiles", which bloat your desktop with social networks, news channel feeds and - very important for computer users, of course - ... the weather.
OK, many people may want such gimmicks and there will be perhaps options to turn all the unwanted things off, but reading that useful desktop modifications like Classic Shell (which brings back old-fashioned XP / Win7 start menu functionality) will not be allowed in Windows 10 is really annoying.
What else can we expect from this "best Windows of all times"? I've seen nothing about technical changes so far; might be too early yet.
A new lightweight browser, called "Spartan", is announced for later (than W10) release, as an optional Chrome-like alternative aside to the perma-vulnerable IE. For the people who love "personal assistance" and stupid bla bla, there will be "Cortana", a female voice assistant, who connects your questions about map routes, outside weather and such... , to Microsoft's Bing search and probably others.
Generally, Windows 10 users will be connected to online services like shops, cloudy clouds and the whole "Big Data" thing, more than ever before. Microsoft says, Windows 10 is designed to good parts after "what the users want" - at least those users, who joined their insider programme and contributed their usage data. If this is more than marketing talk, I think Windows users have deserved it. Good luck, Microsoft.
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